Wigzo develops enhanced version of intuitive dashboard to aid digital marketing

NEW DELHI: Wigzo, a Next Generation Marketing Automation Platform, which blends customer intelligence with marketing automation to offer personalized experiences, has revamped its machine learning algorithm driven dashboard to an all new ‘Customer-Intelligent Suite’.

The upgraded version will change the dynamics of reporting and analytics when it comes to digital marketing and ensure increased customer acquisition for brands. The company assures that the new dashboard is one of the most mature set of automation tools, incorporating a full suite of features that not only help marketers manage basic communication campaign, but also provides everything a marketer needs: Behavioral Automation. Brands can now log in and see what kind of traffic they missed out on optimizing and recommendations from Wigzo’s Machine Intelligence on what to do to retain and engage more customers.

Wigzo says that its avant-garde dashboard will connect the marketers with the customers, culling out the behavioral patterns and insights, required to make business decisions. It will be the one-stop platform aiding marketers in taking strategic business decisions, on a daily basis, which will yield maximum conversions.

“Shifting internet trends have increased the importance to stay abreast with the behavioral changes and key decision making factors of the existing and potential customers. We offer the perfect solution for brands, who understand the significance of personalization to acquire and retain customers. Our new dashboard is an advanced version of digital reporting that would provide the marketers with a more in depth analysis both in terms of real time numbers and recommendations. At the innovation lab of Wigzo, we have been continuously working on ways to redefine the importance and value of interactive and intuitive communication,” commented Umair Mohammed, CEO & Founder at Wigzo Technologies.

Mohammed indicated that it took the team two months to come up with this extremely intuitive dashboard which will help streamline the process of data management for marketers with all essential information clubbed under various tabs on a single screen. It will enable them to quickly access important information, design their engagement plan and implement it in one go and monitor the actions across all the communication channels on a single screen.

Umair further added, “Wigzo’s revamped dashboard is designed to simplify big data for brands and improve the communication between the company and its users. Data is useful when you are able to take actions on it. And not redundant, generic actions, but rather personalizedand 1:1 message that can create a long term relationship with its customer, and impact the LTV of that customer for that brand.”

Wigzo is currently looking at 100+ clients across industries like: banking, ecommerce, content and gaming across the country and in UK. Looking at the current market standards and their reach, the company is looking forward to an increase of 3x in the annual numbers.